Facebook Portal
Lose the Day
Every Mother’s Day we give Mom gifts we know she’ll love.
Flowers, chocolate, perfume, jewelry… But often the gifts we end up loving the most are the ones we didn’t know we wanted. And Portal is definitely a gift your Mom does not want for Mother’s Day.
Portal from Facebook is a piece of inconvenient hardware that, not only needs wires to function, you also need to set up by connecting it to your social media accounts before you can use it. Portal is not only something Mom won’t be looking forward to receive, it’s something your Mom will definitely hate when you give it to her.
On top of that, its technology is difficult to explain and understand unless you try it. But when you try it, it’s awesome.
Its smart camera and automatic framing will make you feel like you are right there in the room with whoever you’re talking to. And its features and AR filters will make you realize that Portal is not designed for calling but for spending time together.
So what you are really gifting is more time together, an invitation into your life. Is there something more meaningful for a Mom?
That is the crux of our insight: Portal is a gift that your Mom will hate on Mother’s Day but will love forever.