Super Attack
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How do you bring emotion to a product that has none?

Glues and many other household products are all the same. When we have a problem, we go to the store and get one of them. We wanted to create a campaign to differentiate Super Attack by tying it to the things we care.

We created a campaign that highlighted Super Attack benefit in a very insightful way. We all have objects that love deeply and have a lot of meaning to us. Super Attack is the glue that will bring them back to life, if they ever broke.